For just the cost of a Cravings Burrito, dedicated Taco Bell enthusiast Arabelle secured the accolade following a rigorously judged video application that received hundreds of entries. The digs have been carefully curated with details found in her favourite restaurant chain - including menu boards, ordering screens installed in the kitchen, and reusable cutlery and trays. In her winning application, Arabelle reveals she even camps outside the Cardigan Fields store, desperate for a first taste of seasonal fries with sour cream dip.
Before: Jessica Kleinert, Head of Marketing, Taco Bell UK, said: "It might be Halloween but we're about treats, not tricks. Students are the backbone of our late-night cravings, but rising costs are making it hard for them to enjoy student life fully. We wanted to create a fun and completely unique experience for our superfan."
After: Arabelle and her housemates can now binge on their favourites - every day for the rest of the year - without ever having to leave their student accommodation. Leeds University undergrad, Arabelle Holme, said: “My housemates and I always grab a bite between lectures or during a night out, so now we have the full experience in our own kitchen. We are the only flat in Leeds that can boast it has its very own Taco Bell, and we can’t wait to invite mates over to enjoy the full experience!”